📊 Marketing Dashboard

Interactive visualizations for your marketing data analysis

🌐 Sessions by Source

Analyze traffic sources and their contribution to your website sessions

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📱 Sessions by Device

Device category breakdown showing mobile vs desktop usage

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📈 Sessions & Transactions Over Time

Time series analysis of website sessions and transaction trends

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👥 Customer Segments

Customer segmentation analysis based on behavior and demographics

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🎂 Age Distribution

Customer age distribution histogram for demographic insights

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⭐ Loyalty Tier Analysis

Analysis of customer spending patterns by loyalty tier

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🎯 Platform Conversions

Conversion comparison across advertising platforms

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💰 Platform ROAS

Return on Ad Spend (ROAS) analysis by platform

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📅 Daily Conversions

Daily conversion trends across different advertising platforms

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💰 ROI Analysis

📊 ROI by Channel

Return on investment analysis across all marketing channels

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🎯 ROAS vs CAC

Return on Ad Spend vs Customer Acquisition Cost comparison

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💎 LTV:CAC Ratio

Customer Lifetime Value to Acquisition Cost ratio by segment

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🤖 Machine Learning Insights

🧠 Advanced ROI Prediction

Time series model with trend analysis predicting future ROI

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🔍 KNN Customer Segmentation

K-Nearest Neighbors algorithm for intelligent customer grouping

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🌳 Conversion Feature Importance

Random Forest analysis of factors driving conversions

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🎯 Behavioral Clusters

K-Means clustering of customer behavioral patterns

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📈 Advanced Analytics

🔄 Attribution Analysis

Customer journey flow and channel attribution modeling

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📊 Cohort Analysis

Customer retention analysis by acquisition cohorts

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🔮 Revenue Forecast

90-day revenue prediction with confidence intervals

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📈 Transaction Forecast

60-day transaction volume prediction

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💰 Budget Optimization

AI-powered budget allocation recommendations

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🚀 Enhanced Marketing Dashboard - Advanced analytics with AI/ML insights

Features: ROI Analysis • BiLSTM Predictions • Customer Segmentation • Behavioral Clustering

To regenerate all charts and ML models, run: python data_analysis.py